ODA has earned international attention for its ambitious sustainability goals, particularly last year when it started communicating the carbon footprint of their customer’s grocery shopping on their receipts. The collaboration between these two companies comes as no surprise. inoqo’s technology is heralding a new era in Scope 3 assessment and communication within the grocery industry by enabling grocery retailers to assess the impact of their thousands of F&B products at an unprecedented level of scale and accuracy. Significantly, inoqo enabled Oda to calculate the climate impact of 6,600 F&B products, taking the product ingredients, composition and all production and distribution processes into account. Heinz Hahn said: “It was clear to me that inoqo’s vision was precisely addressing a critical need within the food industry and has the potential to become the leading AI-driven environmental product management platform.”įounded in 2020, inoqo has also partnered with ODA, Norways’ leading e-grocery retailer. The capital came from prominent family offices and angel investors such as Christian Kaar, co-founder and former CTO of Runtastic (which exited to Adidas for €220 million) Heinz Hahn, former President FMCG of Mondelez Felix and Susanne Porsche Daniel Zech (Former SevenVentures and TV Show 2 Minutes 2 Million) on behalf of FJH Immobilien- und Vermögensverwaltung GmbH, as well as Triple Impact Ventures. Inoqo, an Austrian SaaS startup committed to enabling grocery retailers to assess, communicate and reduce the environmental impact of their food supply chains, has successfully closed a 7-figure round, after successfully pivoting to a B2B business model.
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